Salut, I'm François-Xavier,
a business-minded designer in Paris.

I turn product visions into reality by putting design front and center as a key asset for both businesses and users customers .

My cultural awareness and open-minded approach help bring stakeholders together and encourage meaningful collaboration in all kinds of settings.

Approach

Move products forward,
not pixels!

Unlock New Efficiency

Transform meetings into productive decision-making engines. Structured discussions, visual collaboration tools, and clear objectives save time, minimize debates, and accelerate impactful decisions.

Uncover Untold Opportunities

AI-enabled user research goes beyond surface-level data. Qualitative and quantitative methods deeply understand user needs, pain points, and motivations. This uncovers untapped opportunities and drives adoption.

Accelerate Product Development

Guide teams through Design Sprints and collaborative exercises. A structured approach ensures focused, productive workshops with tangible results. Quickly validate concepts, mitigate risks, and move products forward.

Validate early, iterate fast

AI-driven prototyping tools rapidly create interactive prototypes. Explore design directions, gather early user feedback, and iterate on concepts before development, minimizing risks and maximizing ROI.

Streamline and Scale

DesignOps principles optimize design workflows, enhance collaboration, and ensure consistency. Clear processes, communication, and the right tools scale design efforts, improve efficiency, and deliver exceptional experiences.

Experience

10+ years of experience leading teams, conducting research, facilitating workshops, prototyping and crafting digital products and services with a variety of industries (automotive, fashion, finance, cosmetics).

  • Facilitated and lead 5-day design sprint @Valeo CarLab that quickly lead to Valeo Racer, a new extended reality in-car gaming experience.

  • Successfully conducted field user research and testing in Africa that drastically reduced the time to market for the My Baobab banking app.

  • Designed and conceived MySMA Checker, a mobile app to track symptoms that was built and shipped in less than 3 months.

  • Lead a team of 5 UX/UI Designers @Isobar Melbourne. Set the team's culture, ways of working and best practices that improved collaboration with dev team.

  • I introduced design practices @EPIC - the belgian multi-award-winning agency - that helped delivering work tailored to client needs and reach new markets.

Accor LogoBiogen LogoL'Oréal LogoRGA LogoSanofi LogoToyota LogoValeo Logo
Accor LogoBiogen LogoL'Oréal LogoRGA LogoSanofi LogoToyota LogoValeo Logo

About

I focus on design practice management and what makes design valuable for companies. I've helped startups build SaaS products, worked on a omni-channel ecommerce project in Shanghai and lead the Design team at a microfinance institution between Dakar and Paris.

Contact: bonsoir@f-xd.me

Wait, there's more!

I also enjoy making electronic music, photography and spending time with my 2 daughters. I'm currently learning 3D and animation with Blender.

So far, I have lived and worked in France, Japan, China, South Korea and Australia. I speak English, French, Japanese and conversational Chinese.