Toyota Australia 〰
Toyota Australia〰
Lead UX Designer @R/GA
Melbourne, Australia
2019-2020
PERM
My role involved both UX design and user research, and I played a pivotal role in shaping the user experience for Toyota's digital presence in Australia.
I worked closely with other designers and stakeholders to ensure that the user experience aligned with Toyota's brand and business goals.
Throughout the project, I demonstrated a deep understanding of user needs and behavior, leveraging that knowledge to create intuitive and engaging user experiences.
Skills
Rapid prototyping
User research
Workshop facilitation
Client presentation
A/B test
Design System
User research
Workshop facilitation
Client presentation
A/B test
Design System
Tools
Figma
Trello
Miro
Trello
Miro
Improving toyota.com.au
The artistic direction has also been revised to offer a more refined and minimalistic appearance with close-up views, a color scheme that matches the vehicles, and animations to highlight specific features.
Additionally, special consideration has been given to myToyota, the mobile application for customers.
Before and after
The user-centered approach and the methods I helped put in place transformed how customers:
Guest-first
- Behavioural analysis and optimisation
- Lean user testing/research
Navigation benefits
- Guest-first approach
- Information architecture restructure
- Revised, modular interaction model
- Visual alignment to upcoming brand shift
Homepage
- Simplified wayfinding
- Amplified Toyota Brand
- Clean, contemporary visual design
Art direction benefits
- Flexibility with integration of vehicle campaigns
- Ongoing BEP cost efficiencies
- Greater focus on product craft
- Evokes what it feels like to drive
Product pages refinement
- Less module repetition and more content rhythm
- Visual continuity of the vehicle aids storytelling
- Consistent art direction
- ln-page animations bring the vehicle to life
Experimentations
Design System
In order to harmonize the interface's styles, I started work on creating a design system built in Figma. I gathered the team for a "Lightning Decision Jam" workshop that allowed us to identify the problems and prioritize the best solutions.
We then created a backlog and worked in 2-week sprints to create the Design System's foundation. In a short period of time, we increased team productivity and significantly reduced style duplication throughout the website and application.