How I Work
I don't show up with a fixed method and apply it regardless of context. Every project starts differently, and my job is to figure out which situation I'm in, then work accordingly.
After 10 years and projects across healthcare, automotive, cosmetics, hospitality, and financial inclusion — in France, China, Australia, and Japan — I've learned that good design is less about mastering a particular toolkit and more about knowing when to slow down and when to move fast, when to push back and when to ship.
What I bring to a project is a combination of research rigour, pragmatic prototyping, and the ability to work across disciplines without losing sight of the actual users.
Problems I Help Solve
Design Debt
Applications age. Interfaces that made sense three years ago start to accumulate friction: inconsistent patterns, workarounds layered on top of workarounds. I audit what exists, identify where the debt is worst, and propose improvement strategies that are realistic — not a full redesign fantasy.
Outcome: Fewer bugs, simpler maintenance, and users who spend less energy fighting their tools.
Fragmented Ecosystems
When companies grow fast or through acquisitions, tools often end up looking and behaving differently. Users have to context-switch constantly. Design Systems are my answer: a shared foundation that unifies the experience and reduces development time.
Outcome: Consistent experiences across products and faster implementation.
Teams That Aren't Aligned
The friction between designers, developers, and product owners is one of the most expensive problems in product development. I facilitate workshops and design sprints that get everyone working from the same understanding.
Outcome: A team that moves forward together, not a nice document that sits in a drive.
Validating Ideas Before Committing
I use AI-powered tools alongside HTML, CSS, and JavaScript to build functional prototypes fast. Not polished, not production-ready — but real enough that users can interact with them. The difference between a Figma prototype and something that runs in a browser is significant.
Outcome: Validation in days rather than weeks.
User Research That Leads Somewhere
Surveys and generic usability tests often produce data that feels reassuring without being useful. I run structured research using frameworks like HEART and CASTLE designed to generate insights tied to specific decisions.
Outcome: Directions the product team can actually act on.
The Way I Think About Design
Design is not a deliverable. It's a way of approaching problems: with curiosity, some scepticism, and a bias toward making things concrete rather than leaving them abstract.
I've spent time in agencies, in-house teams, startups, and large corporate innovation labs. What stays consistent is a preference for getting something in front of real users quickly, listening carefully to what they say and what they don't say, and iterating from there.
I'm also genuinely interested in the technical side. I've been learning frontend development for over a year because it makes me a better collaborator with engineering teams. When I can build a working prototype instead of mocking one up, the feedback I get is qualitatively different.
What Working With Me Looks Like
Depending on where you are in the process, I can step in at different stages:
Early Stage
- Scoping the problem
- Identifying the right users to talk to
- Running design sprints to generate and pressure-test ideas
Mid-Build
- Shaping the interaction model
- Designing and iterating on screens
- Working alongside developers in sprint cycles
Post-Launch
- Auditing what's working and what isn't
- Running usability tests
- Proposing a roadmap for improvement
I work best when I have direct access to users and to the people making product decisions. I'm not useful as a layer that receives briefs and returns wireframes. I'm useful as someone who sits at the intersection of research, design, and delivery — and who can hold all three in view at the same time.
Examples of Deliverables
Let's Work Together
Have a project in mind? I'd love to hear about it.
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